Our Mandala Logo and Branding with Marie Sewell

We have been working hard with local illustrator, printmaker and graphic designer Marie Sewell from Boho Creative to create a logo & branding that we feel represents the identity and goals of the Boundary Way Project. Marie specialises in inclusive design, an approach to understanding the needs of diverse audiences and making design accessible, making her way of working perfect for Boundary Way. We are so pleased with the results of her work and today are going to share the story of the development of our project logo with you.

After meeting with Marie for the first time, we knew that she would be perfect for the job and having attended one of our early visioning meetings she quickly understood exactly what our project was about. Marie talks about coming away from that first meeting in her latest blog post…

“I came away with two approaches for the logo; the first which concentrated on the natural land boundary, and the second which encompassed the themes of ‘nature, sustainability and art’…”

Our seasonal logos, Spring (top left), Summer (top right), Autumn & general (bottom left), Winter (bottom right).

Our seasonal logos, Spring (top left), Summer (top right), Autumn & general (bottom left), Winter (bottom right).

Marie then went on to attend one of our on-site workshops with, our then-resident Land Artist, Richard Shilling who worked with everyone on the idea of shapes in nature. Following the workshop it was soon clear to Project Lead, Moya Lloyd that the symbol of the mandala resonated with the whole team and that it could be the symbol that would best represent our project. For more information about mandalas click here to view our post about artist Richard Shilling, which goes into detail about mandalas and their origins. Marie, who is also very drawn to the symbolism of the Mandala, created Boundary Way’s mandala logo from natural shapes and, after discussions about the importance of the seasons to Boundary Way’s ethos, it was decided that our logo would have seasonal colour schemes. The natural mandala symbol would stay the same but the colours of it would change depending on the season, and this unique idea makes this logo even more in sync with nature-concious ways of the Boundary Way Project

Here Marie describes the logo and the meaning behind it…

“The motif I have developed consists of leaves and seeds around a central flower, representing growth and the natural environment. These are arranged in a mandala pattern, which represents both art and cycles found in nature.”

A larger version of our general logo, also used for autumn.

A larger version of our general logo, also used for autumn.

Natural prints on a tree stump inspired Marie during a workshop at Boundary Way

Natural prints on a tree stump inspired Marie during a workshop at Boundary Way

The organic, distressed look of the logo was inspired by another workshop that Marie attended at Boundary Way. The workshop was run by Maria Billington and during the workshop leaf and flower prints were created on tree stumps, Marie’s design is reminiscent of these natural prints, which are pictured above. The mandala motif is a universally understood symbol and Marie explains this perfectly below…

“…the mandala is one of the most ancient symbols known to man, being found in rock carvings all over the world. Drawing a mandala forms a milestone in human development world-over as children become more controlled in their mark-making and they begin dividing circles into roughly equal parts… As a pattern found in nature itself, the mandala speaks to us about cycles and seasons, and is perfect for the Boundary Way Project. “

We are so pleased with our finished logo and branding and feel like it really represents everything that we are about – nature, art, heritage, accessibility, education, sustainability and so much more. We are also so thrilled to be continuing to work closely with Marie on a website, educational resource and brochure for the Boundary Way Project, and can’t wait to share them with you in the near future.

One Comment

  1. 4th December 2017 at 5:29 pm

    Absolutely wonderful logo. You can’t go wrong with Marie’s Work.

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